JBS: Company Expects To Regain Brazilian Market Share And Increase Prices
(RTTNews) - Despite the problems faced this year, such as the imprisonment of its owners and a downsize of its operations in Brazil, meatpacker JBS intends to recover its stake in the country - especially in the cattle segment, taking advantage of a positive scenario for the sector.
"Our beef unit in Brazil was the most impacted, but we will regain its Brazilian and export markets share," said JBS global director of operations Gilberto Tomazoni during the "JBS Day."
Tomazoni also said that JBS would continue pursuing an average price increase and higher added value in Seara's products.
"Our business is to upgrade both brands and categories and not lower prices, on the contrary," he said.
JBS is also optimistic about other segments, such as beef and pork units in the United States and Pilgrim's Pride, which produces chicken and operates in countries such as the United States, Mexico, and the United Kingdom. Of Pilgrim's, Tomazoni said there is an intention to add more value to brands, a business for which he projects 20% growth.