19.04.2019 01:00:00

Apple Could Be Reusing the iPhone SE Playbook

Apple's (NASDAQ: AAPL) iPhone product strategy has generally been straightforward: Each year it introduces new iPhones to serve as its flagships, and it discounts older models in a bid to attack lower price points.Apple altered the playbook slightly with its most recent product introductions. While it discounted the more mainstream iPhone 8 and iPhone 8 Plus, it eliminated the iPhone X from its lineup. That move made sense, as the iPhone X simply wouldn't have fit in the company's current official product stack. (Production of the iPhone X was reportedly restarted, although Apple doesn't offer the iPhone X through its own website or stores.)Image source: Apple.Continue reading
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