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23.01.2021 12:05:00

Changes to Apple's iOS Could Hurt Facebook in 2021

With nearly 3 billion users, Facebook (NASDAQ: FB) is one of the most popular websites in the world. Facebook doesn't just attract billions of users each month, it also collects copious amounts of data based on user profiles. The company has brilliantly turned its large treasure trove of users and data into a gold mine for advertisers.However, the golden age of advertising on Facebook may be coming to end. That's because Apple (NASDAQ: AAPL) is rolling out changes that will limit the data advertisers will have to track user behavior online. Specifically, Apple will change its identifier for advertising (IDFA), which is a key tool for targeting users for advertising purposes.Will Apple effectively kill Facebook's golden goose?Continue reading
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