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04.07.2020 18:35:00

Did Lululemon Just Show Gap and Dick's Sporting Goods a Way Forward?

lululemon athletica's (NASDAQ: LULU) acquisition of MIRROR is a really smart move, as it extends its brand in a natural way that helps it move far beyond just clothes it sells in stores.Yet the purchase also shines a light on a path that similarly-situated retailers looking for a growth catalyst could follow. Both Gap (NYSE: GPS), which owns the popular athleisure brand Athleta, and Dick's Sporting Goods (NYSE: DKS), whose private label Calia brand has gained some traction, might want to take notice.Image source: MIRROR.Continue reading
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