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11.05.2021 14:45:00

HBO Max Movie Releases Aren't Hurting the Warner Bros. Box Office

The phenomenal success Disney (NYSE: DIS) enjoyed with Disney+ in its first year of operation changed the way everyone looked at streaming video services. It meant every other studio launching its own platform needed to give its service some kind of hook to stand out from the tsunami of streaming services flooding the market.AT&T (NYSE: T) chose to have its Warner Bros. studio release this year's entire slate of films on HBO Max on the same day they were delivered to theaters (known as a day-and-date release), despite fears that it might potentially undercut box office revenue. That doesn't seem to have happened, however, and the controversial decision may have been a very smart one to make.Image source: Warner Bros.Continue reading
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