14.12.2019 18:31:00

New Subscription Plans Show Netflix Is Going All In on India

Netflix (NASDAQ: NFLX) is already the worldwide streaming leader, with more than 158 million subscribers around the globe. Not content to stop there, the company has employed a number of tactics to increase its customer rolls.India has been an area of particular interest to Netflix. With more than 1.3 billion citizens -- accounting for nearly 18% of the world's population -- the country represents a lucrative opportunity for the streaming pioneer, but it isn't without its challenges. Netflix has employed a number of strategies to appeal to the market, including ramping up its local language original programming and testing an inexpensive mobile-only plan.Now Netflix is going even further, reportedly testing extended subscription plans at significant discounts.Continue reading
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