17.01.2019 03:27:00

Warner Bros. Pictures and CJ 4DPLEX Extend Multi-Picture Deal to Release up to Six Films in ScreenX for 2019

LOS ANGELES, Jan. 16, 2019 /PRNewswire/ -- CJ 4DPLEX (www.cj4dx.com), the world's leading cinema technology company, together with Warner Bros. Pictures announced today a multi-picture deal that will see up to six new films released globally in 2019 in the immersive 270-degree ScreenX format. The agreement extends the relationship between the two companies that previously included five films in 2018.

Under the agreement, the Studio's slate of ScreenX releases will include New Line Cinema's "Shazam!" on April 5th and "The Curse of La Llorona" on April 19th, followed by Warner Bros.' and Legendary Pictures' "Godzilla: King of the Monsters" on May 31st, with three additional titles to be announced in the coming months. This will build on the success of the globally successful ScreenX engagements of "Rampage," "The Meg," "The Nun," "Fantastic Beasts: The Crimes of Grindelwald" and "Aquaman."

ScreenX is the world's first multi-projection theatre technology that allows a 270-degree panoramic movie watching experience. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand the center screen image to the side walls, surrounding audiences with imagery and providing a sense of being inside the movie.

"Warner Bros. Pictures continues to be a strong supporter and partner of the ScreenX cinematic experience, and we are beyond excited to grow that partnership with a release of six titles from their upcoming film lineup. We continue to expand this new technology to an ever increasing and loyal consumer fan base that will help shape the movie-going landscape for years to come," JongRyul Kim, CEO of CJ 4DPLEX.

"As we look toward the future, we are excited to bring new experiences to audiences and continue to expand our partnerships to leverage innovative formats like ScreenX," said Thomas Molter, Head of International Distribution at Warner Bros. Pictures. "As a company, we're always looking to create unparalleled theatrical experiences for moviegoers, and CJ 4DPLEX works with us to showcase great stories in unique new ways."

ScreenX has quickly enhanced its international reach, successfully screening Hollywood blockbusters and local feature films alike, including a record of eight Hollywood blockbusters released in ScreenX last year. In the past 12 months alone, ScreenX has seen a surge in the number of ScreenX installed auditoriums, which have grown to 195, a more than 30% increase year-over-year and will nearly double its footprint with the recently announced expansion plan with the Cineworld Group to open 100 locations across the U.S. and Europe.

CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created immersive film technologies for theaters worldwide that include '4DX', 'ScreenX' and '4DX with ScreenX' for consumers to experience films in ways that were never before possible.

4DX provides moviegoers with an immersive, multi-sensory experience, allowing the audience to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 20 different effects and optimized by a team of skilled editors, maximizing the feeling of immersion within the movie, beyond the limits of audio and video. More than 610 Hollywood and local titles have been screened in 4DX. To date, more than 71,000 4DX seats operate in 613 auditoriums, spanning 62 countries.

ScreenX is the world's first multi-projection theater technology used within a theatre setting, marking it as the most visually immersive theater experience of CJ 4DPLEX. ScreenX allows moviegoers to go beyond the frame of the movie screen by utilizing a proprietary system that expands images of feature films and pre-show advertising to the left and right walls of the theatre, creating an immersive, panoramic, 270-degree viewing experience. To date, ScreenX has been installed in 195 screens around the world, including 86 screens in South Korea; 65 screens in China; 13 in the United States; 8 in England; 4 in Turkey; 4 in Japan; 3 in Switzerland; 2 in France; 2 in Vietnam and 1 in Spain, Hungary, UAE, Kuwait, Thailand, Indonesia, and Israel.

Contact: Ryan Smith, rsmith@rogersandcowan.com


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