27.02.2020 13:00:00

What The Gap's New Sustainability Push Can Do ... and What It Can't

Sustainability is important to today's consumer, and now The Gap (NYSE: GPS) is getting into the game. Starting in April, the embattled retailer will debut a partnership with online resale shop ThredUp under which customers will be able to turn in used clothes for store credit at its chains. Though this may give the company a nice PR boost, it's unlikely to kick-start the recovery it needs, nor will it quell investors' concerns about the future of the business.Image source: Getty Images.ThredUp bags and labels will be available at select U.S. Gap, Banana Republic, Athleta, and Janie and Jack stores so that customers can easily put their used clothing up for consignment and receive credit toward new clothing. But ThredUp already works with other retailers in a variety of ways. For example, you'll find ThredUp stores inside some Macy's locations. Other retailers have launched their own sustainability programs -- for example, Nordstrom, with its See You Tomorrow resale shop. Given that the Gap is far from the first retailer to take a stand on reducing fashion waste, this effort is unlikely to stand out in consumers' minds as making the company significantly more environmentally friendly than its peers.Continue reading
Weiter zum vollständigen Artikel bei "MotleyFool"