3 Reasons Disney World's Latest Move Should Make Shareholders Happy

It might seem like a small tweak to its theme park operations, but a change at Walt Disney's (NYSE: DIS) iconic Florida resort this week could be bigger than you think. On Tuesday, Disney World eliminated virtual queues for the last two rides using the online reservation system -- Tiana's Bayou Adventure at the Magic Kingdom and Epcot's Guardians of the Galaxy: Cosmic Rewind.Before diving into how a seemingly minor move can radically improve the media giant's bottom line, let's take a page out of the Marvel playbook by offering up an origin story.Disney World introduced an app-based virtual queue platform when it opened Star Wars: Rise of the Resistance at the resort's Disney's Hollywood Studios in late 2019. That was initially a way to allocate access to its now-defunct FastPass+ system that would allow guests a free way to secure access to expedited queues. It was also a logical way to handle limited space for waiting riders on new, bar-raising experiences.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool