Guest Blog Posting Service and SEO Case Study Conducted by Digital Elevator

WEST PALM BEACH, Fla., Aug. 13, 2013 /PRNewswire-iReach/ -- Digital Elevator, an SEO consultancy in South Florida, has been working closely with a small fine art landscape photography firm in Australia to boost their International search engine exposure via a guest blog posting campaign. Months ago, photographer Samuel Burns of the Samuel Burns Gallery reached out to Digital Elevator's lead SEO Daniel Lofaso to discuss opportunities for expanding his search engine visibility for landscape photography-related keywords. After investigating Burns' website, competition, and search engine ranking goals Lofaso and Burns decided that a guest blog campaign would be the best approach to help Burns reach his objectives.

(Photo: http://photos.prnewswire.com/prnh/20130813/MN61938)

Guest blogging is a search engine optimization technique that involves making relationships with website owners who allow experienced writers to post industry-relevant, high quality content on their websites in exchange for a link that points back to the client's website. In recent months, search engine giant Google has been publishing articles and documents on proper and improper link building practices in order to help combat an ongoing trend where website owners use shady link building techniques to artificially inflate their Google search engine results. High quality guest posting ling building methods such as that Digital Elevator engage in are still thought by many to be one of the most important ranking factors a business can engage in.

As Burns' website already met the quality criteria that Lofaso considered to be a solid foundation for additional ranking efforts, he and his team sought out to help Burns rank for terms that get as many as 27,000 global searches per month. As Burns sought out to rank for nearly half a dozen "keywords" in this highly competitive international market, Lofaso predicted that this link building campaign would need to be ultra-high quality and ongoing. "Samuel's website and ranking goals put us up against some hefty competitors like art.com and other big brands with unlimited marketing budgets" said Lofaso. "Burns was already a savvy customer and understood that competing for his ideal keywords would require some persistence and ongoing guest blog posting efforts."

As a result of Digital Elevator's guest blog posting strategies the SamuelBurns.co website experienced significant increases in rankings, with many terms coming from beyond page 10 of the search results to page two in just one months' time. Other less competitive keywords were quickly elevated to the first page and have resulted in an over 70 percent boost in organic, search engine-derived traffic. Needless to say, Burns was satisfied with the efforts as he explains here: "I've contracted numerous SEO services for my other websites in the past and working with Daniel from Digital Elevator has been a refreshing change. I was always kept in the loop with great communication and advice. He is focused on achieving great results and delivers well written guest posts on subject relevant sites."

Google's Penguin algorithm and updated document on Link Schemes have revealed an increased emphasis on the biggest search engine in the world's weight on high quality link building techniques. The most respected SEOs still maintain that link building will continue to be the most important ranking criteria which are why Digital Elevator's guest posting service will be a good resource for a website owner's search engine optimization and Internet marketing efforts.

Contact Daniel Lofaso at Digital Elevator at dan@thedigitalelevator.com, by phone at 561-692-3719 or by visiting the Digital Elevator website at http://thedigitalelevator.com/. The guest posting service page can be accessed by clicking on the Services button in the top menu.

Media Contact:Daniel Lofaso, Digital Elevator, 561-692-3719, dan@thedigitalelevator.com

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SOURCE Digital Elevator