This Top Dividend Stock Has Raised Its Payout for 62 Straight Years: Is It a No-Brainer Buy?

There are some investors who want their stocks to soar in value. Others simply want the companies in their portfolios to write them a check on a recurring basis. There are very few businesses that have the track record that Coca-Cola (NYSE: KO) does in the latter regard. In February, the world's leading beverage company announced a 5.4% dividend hike, the 62nd straight year that the payout has been increased. That's a truly phenomenal track record. But is Coke a no-brainer buy right now?Investors must first realize that this is a very high-quality business, for a few reasons. For starters, Coca-Cola owns one of the world's strongest brands, and has for many decades. Its customers are loyal, thanks in large part to effective marketing and products that consistently satisfy them. The brand strength singlehandedly separates it from other beverage companies.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool