Nike's Channel Reset Could Decide Its Next Five Years

When Nike's (NYSE: NKE) revenue began to slow, many investors blamed competition.But Nike also disrupted itself. Several years ago, it aggressively shifted toward direct-to-consumer (DTC). Management reduced wholesale exposure and prioritized owned stores and digital platforms. The strategy aimed to lift margins, strengthen data ownership, and deepen customer relationships. Instead, it introduced volatility.Now Nike is recalibrating. That reset may determine whether the turnaround produces durable earnings growth or recurring instability in the next few years.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool