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WKN: 866993 / ISIN: US6541061031

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01.10.2024 15:53:00

In With the New: Is Nike Stock a Buy After CEO Change?

It's been a tough stretch for sporting apparel and shoe giant Nike (NYSE: NKE). The company, famous for its Swoosh logo, has lost its growth momentum after an excellent couple of years following the onset of the pandemic. Today, investors question the company's competitive moat as emerging competitors like Deckers Brands, which sells Hoka sneakers, have enjoyed solid success.Nike has grown concerned enough that it ousted CEO John Donahoe to bring back former executive Elliott Hill to lead the company's turnaround.The stock bounced on the news, but remains 50% below its former high and a severe laggard to the broader stock market.Should investors buy the turnaround? Or are Nike's best days behind it?Continue readingWeiter zum vollständigen Artikel bei MotleyFool

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