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WKN: 866993 / ISIN: US6541061031

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11.10.2024 11:45:00

Is Nike Stock in Trouble?

Shares of apparel and footwear company Nike (NYSE: NKE) are down more than 25% this year, as the company is struggling to generate much growth of late. It has made changes at the top, with a new CEO coming on board. The company also recently pulled its guidance. There's been a lot of noise surrounding Nike, and none of it has been good.Could now be a good time to take a contrarian position in the consumer goods stock, or should investors hold off on buying Nike right now? Let's take a closer look at what's going on with the business and whether it's worth taking a chance on the stock.For years, Nike has been a top brand that has enjoyed a strong following, with people often willing to pay a premium for its high-priced products. But lately, sales have been in a funk. On Oct. 1, the company unveiled its first-quarter results for fiscal 2025, and it was a disastrous showing for the business. Revenue totaled $11.6 billion for the period, which ended on Aug. 31. That's down more than 10% year over year. It's unfortunately part of a troubling trend for the company, as sales growth has been hard to come by in recent periods.Continue readingWeiter zum vollständigen Artikel bei MotleyFool

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