Coca-Cola Stock Keeps Setting Records. I'm Still Not Buying It.

Coca-Cola (NYSE:KO) has made a habit of closing at record highs recently. Shares ended at an all-time high of $93.90 on Oct. 16, topped it at $95.34 on Oct. 22, and set another record of $95.83 on Nov. 2. Including those three, the stock has logged over two dozen record closes in 2026.

As I write, shares trade near $96, up about 37% this year from their 2025 closing price of $69.91. If that gain holds through December, it'd be the stock's largest calendar-year rise since 1996, when shares climbed about 42%.

When Coca-Cola posted third-quarter results on Oct. 27, I thought the stock had to drop closer to $80 before I'd buy it. Shares have added around 5% since that day's close.

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