What's Wrong With Nike Stock?

Nike (NYSE: NKE) is the largest athletic apparel and footwear company in the world, by far. However, although it's still the leader, cracks are letting in competitors, and it no longer controls the market.Nike investors have noticed, and the stock now trades about 79% off its high and down 35% over the past decade. That suggests massive disappointment. What's going on?Nike management wasn't reading the room and made a few missteps a few years ago that are still impacting it today. There were several converging factors, as there usually are in these cases, but the main ones were cutting off wholesale relationships and relying too much on its storied franchises.Continue readingWeiter zum vollständigen Artikel bei MotleyFool Weiter zum vollständigen Artikel bei MotleyFool